BERKLEY GULP 1" ALIVE MINNOW - LUMA GLOW

The Berkley Gulp! Alive! 1" Minnow in Luma Glow delivers powerful scent attraction with a realistic minnow profile that helps trigger more strikes. Designed to replace live bait, it makes fishing simpler, cleaner, and more effective, especially when targeting pressured or cautious fish.

Pre-soaked in Gulp! Alive! attractant, this soft bait continuously releases scent to draw fish from a wider area. The soft, flexible body creates natural movement in the water, while the glowing Luma Glow color boosts visibility in low-light or murky conditions. When the scent fades, just return the bait to the jar to recharge and keep fishing.

Key Features

• 1" minnow profile – Realistic shape fish recognize and strike

• Gulp! Alive! scent formula – Extreme scent dispersion attracts fish from farther away

• Rechargeable bait – Return to the jar to refresh scent

• Soft, lifelike action – Natural movement triggers more bites

• Luma Glow color – High visibility in low light and stained water

• Live bait alternative – No mess, no maintenance, easy to use